Advance Search Engine Optimization 2nd Edition

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Hey Folks, it’s me again with another edition of advance search engine optimization

Before I get started let me just say how overwhelmed I’ve been with the responses from my last article “Renaming Black Hat SEO – Advance Search Engine Optimization” I think I’ve just had my fifteen minutes of fame to say the least, some of the comments really blew me away.

In one of the comments I read, someone suggested that Google should be monitoring people like me because I’m a bad influence, Oh My, silly me I didn’t even attach my name to the article I could have been a Guru by now. Get A Life…

Anyway let’s get down to business.

Recently I attended an SEO conference, nothing high tech as a matter of fact, it came across more as a beginners guide, but it had been a while since I attended anything of the sort and thought it would be good to get out for a change.

However, I was amazed at how far I’ve been left behind. Most of the people in attendance seem be using hand held devices to check emails and sorts and here I was still carrying around my laptop.

Well I’m glad I did. When I started writing about Advance SEO, I promise not to mention any techniques (not that I know of any) or try to influence people in any way, but in this article I am going to break that promise.

At lunch break while at the SEO conference I had to sit to work on my laptop at the back of the room, but towards the back of me were two guys standing against the wall chatting, these two guys were discussing my kind of subject, Advance SEO and I tried not to let on that I was deeply involved in that conversation, but I was.

So here it is.

One of the gentlemen in question was saying that he was working on a script, sort of like a virus but it would not cause any harm to a computer, the idea was for the script to get into any web browser and change the preferences and instead of showing top ten it would show top twenty.

He went on to say that he had done a small study and found out that 75% or more people with computers don’t know how to change preference in their browser, so if the script did change the preference most likely it would stay that way.

Brilliant!!!

In justifying the reason he mentioned that it would give people more options to choose from ten to twenty and those people who usually click over to the second page for more results would have no need to do so.

Now that is Advance SEO thinking.

One of the challenges that the gentleman faced was how to market his idea and get paid for it, now I’m not sure how he would go about solving his challenge, but I am certain the lots of webmasters stuck on the second page would welcome the idea.

Now those of you who read my last article would remember me saying that Advance SEO is not about spamming and doing all those crazy things that stupid people do, Advance SEO is about thinking out of the box.

What can you do to give you an edge over your competitors without raising any suspicion and believe it or not loads of folks are doing just that.

Take a moment to think about this. Millions of sites focusing on let’s say “Women Health and Fitness” but only ten sites will show up in the first page of the organic search, you and I know that to get a decent share of the search results you need to be in the top ten, first page or maybe you’ve got a large budget and can afford PPC and even then the cost for such a competitive phrase will deplete your budget in no time.

So what’s the solution? Advance SEO

If you continue to do what you’ve always done, you’re not going to move up in the search engines, you need to find an edge. Everyone knows the basics, onsite optimization, off site optimization, what’s next?

SEO companies that offer top SEO services has an edge that they use on their clients sites, to some degree they have to have an edge, it’s the only way they’re going to stay in business, it could be a 100 sites with a PR of ten that they use to give backlinks or maybe they know someone on the inside (just kidding) or maybe their years of trial and error has made them experts in the field, either way they need an edge.

So how do you get an edge? Well in my short time of studying Advance SEO I have realize that it’s a good practice to read everything you can on the subject and also watching SEO or internet marketing videos is a good way of finding ideas, now trust me there are loads of idiots out there, people who absolutely have no clue what they’re talking about, so you would need to dismiss them quickly, but when you find one that interest you, take the time to analyze the subject and see whether or not you can put your own spin on it.

Have you notice that when a good SEO idea hit the internet, within a short time it’s no-longer effective? Chances are the idea was probably around for a while doing exactly what was intended, but then somehow someone thought that there’s lots of money to be made by selling the idea or software, suddenly every Tom, Dick and Harry is doing the same thing which raises alarm bells and search engines start adjusting their algorithms.

Well I’m going to stop now but I hope I’ve triggered the genius in you, the one that makes you think of the possibilities, remember it’s not about doing stupid stuff, you know what those are, it’s about gaining an edge.

People call things they know Black Hat, but things they know nothing about that gets results is Advance SEO.

I am currently promoting this niche What Is The Best Cardio For Burning Fat and I need your support, a little link love or simply a social bookmark would help. Many Thanks        

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Everyone is loving the high-quality traffic and links they are generating with our methods. We submit to sites like Digg, Netscape, Reddit, Shoutwire, Plime, Newsvine and Stumble Upon. The traffic coming back to our posts is near-instant.

Not to mention the authority link building using these methods which gets you into the engines faster and ranked higher and higher each passing month.

Here's a good tip... Whenever you make a post you should use a service called Only Wire to submit the post. It submits your content to 19 different social bookmarking sites. This means 19 instant backlinks to your site!

And these are deep links, not just links to your main domain. Howie Schwartz, a top SEO specialist and friend of ours, never stops talking about the importance of deep linking to pages within your site to boost the authority of your site.

Here's the problem though: Submitting to these sites individually (even using RoboForm) is a time-consuming process. You have to copy your story title, link, description and tags into a notepad file and copy and paste to each site.

Oh yeah... before that you have to login to each site. Once the process is complete it normally takes over an hour to submit your latest blog post to all of these powerful high-traffic sites.

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Dominating The First Page of Google

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What I am about to show you will allow you to dominate the entire first page of Google for YOUR niche with a brand new website, even if that site is just a single web page!!!

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Nice Techniques For SEO And Link Building

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In my days as a SEO consultant I ve seen an excessive amount of folks making the same mistakes and I ve determined to write down down a few tips you must follow when doing search engine optimization or link building for your website. Here are 4 concepts to urge you started:

Try This Link

1. Don t Throw Away Your Links

A very common downside for several webmasters is that seventy of their incoming links point to www.yourwebsite.com and thirty of their incoming links purpose to yourwebsite.com. Search engines think that these are two completely different pages on your website, thus the content on www.yourwebsite.com gets solely seventy of the link adore it truly deserves. How to mend that? You would like to create a 301 Redirect from one page to the opposite and your issues are gone. Investigate the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file if there isn t one, merely produce it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond HTTP_HOST ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$one [L,R=301]

2. Deep Linking

Don t pay all of your efforts on building links solely to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to different pages on your website tells search engines that there is smart content sited all over your website. Pointing all your links to your homepage may be a sign for search engines that your web site is shallow and doesn t offer as a lot of worth to the visitor as it should.

3. Secret: A Nice Method to Get Free High PR Links!!!

This can be an plan we haven t shared with anyone therefore so much, however our registered members very deserve to grasp concerning it. There’s a way for you to get highly relevant High PR links at no cost! How to try and do that? Take a look at some quality, trusted directories (like Yahoo, DMOZ, Business.com, Aviva) and realize the class that’s closely related to your niche.

Click on the websites listed there and you will see that quite several of them are dead! Now use a query on Google like link:www.somedeadwebsite.com to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they need a broken link on their web site and in a large majority of cases they will be happy to exchange their broken link with a free link to your website. Yes, it s as simple as that!

4. Use Good Anchor Text

Linking to your web site with the words Click here! isn t nearly as useful as linking to it with one thing related to your niche, e.g. used automotive elements if you are in this business. However, you ought to get the right natural trying mixture of the anchor text throughout your incoming links! Rule of thumb: use varied keyword phrases in 70 of your incoming links, your URL in 20 and varied click here variations within the remaining ten .
Following these 4 guidelines your link building will be means a lot of efficient and your web site can seem abundant higher in search engine results pages, bringing you greater amounts of free traffic – and free traffic is what you actually want!

To learn how to increase your website traffic, visit: seo cost. You can use our seo cost to increase website’s rank on search engines and boost your business as well. Why SEO is crucial? And what can SEO do for your business? Find the answers at seo cost.

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Get millions of visitors for your website for FREE

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The Power of Viral Advertising Double a penny every day for a month and what do you get? Over 10 million dollars!. That's the power of exponential growth, and internet is the best medium for this system. Since the Internet era, viral advertising becomes the most reliable means to advertise almost anything. Internet can reach every corner of the world, and so does your website! That's why Traffic Digger exists. Traffic Digger works based on viral advertising concept. With clean design and easily readable ads, you can be sure that we're the best place to advertise your website for FREE! How Traffic Digger Works? Traffic Digger works with simple way, but will never failed. We're similar with other multi level marketing system. More downlines you get, more websites will show your ads, and more visitors you get for your website. This is how our system works: When you signed up, you will get a website like this with your ad at the 1st position, and ad at current 1st position will be moved to 2nd position, current 2nd to 3rd, and so on. Ad at current 7th position won't be shown anymore. When you advertised your Traffic Digger website and someone signed up from your link, their ad will be at the 1st position, and yours will be moved to 2nd position. Your ad will be listed in every Traffic Digger website from your downlines up until 6 levels deep. With 6 levels viral marketing like this, you can imagine how much traffic you will get from Traffic Digger. Click here to get - Free Viral Advertising! How Many FREE Visitors Can You Get? The answes is: unlimited. This system works well in the internet and nothing can stop it. That's the main benefit of this type of internet marketing. You can join us now and start to get 10-15 signups under you in just few days. In short time, you will be amazed when your website gains huge traffic because more than 20,000 websites show your ad every day, and these numbers will exponentially grow. Below is an example if you get ONLY 10 downlines, and each of them get ONLY 10 downlines. Level Downlines Downlines per level Level 1 10 10 Level 2 10 x 10 100 Level 3 10 x 10 x 10 1,000 Level 4 10 x 10 x 10 x 10 10,000 Level 5 10 x 10 x 10 x 10 x 10 100,000 Level 6 10 x 10 x 10 x 10 x 10 x 10 1,000,000 Total downlines: 1,111,110 That's 1,111,110 websites displaying your ad! Even if every downline's website only give you 1 visitor per month, your website will still get more than a million of FREE visitors in 1 month! Why Do You Have To Join Us? This is FREE, and forever will be. Unlike others viral advertising website, your ad in Traffic Digger will be shown at the top of the page, in clean and easily readable format. This will give your ad more CTR (Click Through Rate). Try it yourself. We have very high signup conversion rate. For every 100 visitors come to this page we have more than 10 signups. That means you will easily get hundreds of donwlines in just one month. With 6 levels viral advertising system, you will exponentially get more visitors, and it will never stop. Your ad will link directly to your URL, not a redirect from our website. This will substantially boost your website's Pagerank. You can change your ad as many as you want from within our member area. Quick and easy signup. Get your own Traffic Digger website in 1 minute!

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Choosing the Perfect Internet Marketing Sites to Follow

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If you’re a beginner in the internet business scene, do not fret. Although, it is true that you still do have to learn and experience quite a good number of things, with the right tips and the right people, you will surely find the whole ride enjoying and fun.

But you may think, where can you find these right tips and people? As the internet is already a bottomless treasure trove of information, surely you can find dozens of internet marketing sites that can cater to your needs. However, as the advent of IM also brought dozens of internet gurus and other wannabes, you may want to meticulously find a brand and name that is really worth your time and penny.

You see, not each and every IM site that comes your way isn’t exactly ideal for the job you need to be done. Some of these internet marketing sites are just there to swindle the money out of your pockets, so you really have to find the ones that are true to their promise and will really do their jobs in promoting your internet business.

To help you do that, though, here are some top things you should look for in different internet marketing sites to help assess their reputation and credibility:

1.  They have a professional looking website. Most internet marketing sites that are scams usually look like they are rushed and are not exactly planned for, so the very first thing you need to look closely at in these sites is its appearance. Usually, these scam sites have multiple grammatical and spelling errors as well as awkward sentence formations, a great sign that the site was done carelessly, as their reputation does not really matter a lot to the makers as long as they can quickly get money from their victims. So, make sure that the site you’re looking at is presentable and professional looking.

2. The site should have working contact details listed in their homepage. One of the most important things potential clients need to know is to how they can contact these internet marketing firms and providers, so they can easily find them whenever a problem or issue with their product or services arises. So, internet marketing sites without such information should instantly be considered shady, as they seem to be hiding from their clients by not providing ways to get in touch with them. Never trust internet marketing sites like these, because they only signal trouble and hassle instead of quality services.

These are just the most basic things you need to look into these internet marketing sites. As long as they have these two, you can already use your own method in choosing which services to use for your needs.


Simon Stepsys, a Success Coach and Mentor for more than twelve years, helping many people make money online. Checkit out here, www.SimonStepsysCoaching.com

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Father of link building, Eric Ward, reveals his link building secrets  

by Rachelle Money, 5 November 2008

You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

Key points

• You need to be passionate about your business to write original, helpful and link-worthy content.
• Play to your strengths. You can't rank top for everything, so pick a set of keywords you want to rank highly for, and add value to your site by building content around them. As you succeed, you can expand the list of keywords you’re targeting.
• Always be on the lookout for sites that might like to link to your content. Scan the web for news and information sites, resource collections, blogs and social media that are relevant to your industry. Be aware of what’s happening and what the hot issues are. Remember, the harder a link is to get, the more valuable it’s likely to be.

It's rare for an interviewee to issue a warning before we start the discussion, but that's exactly what Eric Ward did.
“I hope you are taping this because when I get going, I really get going.”
And he wasn't joking. Ward can talk a hundred miles per hour, and could most probably talk all day about how people can go about improving their site by gaining links. What's really interesting about him is that he never helps a client who isn't willing to learn the techniques for themselves. He wants to educate people so they can gain total control over their site. In this interview he sets about giving Wordtracker readers a few lessons on how they can link build successfully.
First, a quick definition: link building is the process of actively targeting quality sites – directories, resource sites, news sites, blogs, social media sites, etc - and giving them compelling reasons to link to your site. Such links will bring you direct traffic and are one of the most powerful ways to improve your search engine rankings.

Where do links come from?

There are multiple opportunities for getting links. It comes down to being methodical in looking for them and creative in approaching them.
“Many people put together resource collections around a specific subject area and they want their resources to be as comprehensive as possible. They try and list all the sites they think the fans will love.”
These resource collections are a prime target for link building. “So if I wanted to build links for a blog about the New York Giants, I’d look for resource collections on the New York Giants or American Football, and ask them for a link.”

Are trusted sites important?

Ward explains: “Of the potentially thousands of inbound links, there are only going to be certain types of links that the search engines feel they can trust to a degree that they can make a decision about rankings.”
“There's a lot of terminology that people use, like authority or hub, but to be honest I’m not too worried about that. I base my judgement on 15 years experience looking at hundreds of thousands of websites.”
Ward concentrates on finding people who show a passion for a particular subject area. He went on to say that his career has not been based on getting links just to rank well on search engines. When he started link building, search engines were in their infancy.
If they have that passion, then their site is sure to have the quality that makes a link worthwhile. “My approach is driven by trying to identify the type of person who would care about good content and be interested in linking to it.”

How do you link build?

(A word of warning: as I asked “How do you link build” it was as if I wound up a coiled spring, and as I finished the question it was released. His enthusiasm can't be contained).
Add value through content
It's important that every website adds value through content. That content needs to be unique and highly relevant to the website's target audience.
Ward says: “If I had a company which manufactured boats, I'd have a list of the boats I sold of course, but what else? What kind of content could I add that would be useful to someone interested in buying one of my boats? What type of content could I add for someone who has already bought one of my boats?”
“Why not create content on every boat I have – content such as online manuals, guides to maintenance, or a live Q&A on boating issues and problems, or maybe I could create content on moorings...” The list is virtually endless once you focus on the value you can offer your customers.

Think geographically

“Think of the number of marina websites there are across the USA. I would think about linking to and getting links from them.

“Then I'd target the specific coastal towns where I know boating is a big activity - like Miami, Tampa or Boston. What location-specific websites could I target? Then I'd make a deduction that in these towns their libraries – and their websites – will have some kind of special section on boating and sailing. Could I get listed there?

“Google likes trustworthy and useful websites such as libraries. It knows that a library website would only link to another site if it thought it was a useful and good source of information.”

Look for partners

“You could partner with an organization that delivers safety manuals or videos which instructs beginners on how to sail safely. Now you are starting to augment your content.

“You just have to keep thinking about how to create good, useful and link-worthy content for your customers,” Ward advises.

Ward to the wise

Ward believes that everyone should pretend once in a while that they work for Google, their role being to make sure search results are good for their particular industry.
“Imagine you had that job and looked honestly at your own site. What would you see that would justify your site ranking above all the others?”

Ward says, “If you are honest with yourself and can't think of anything, then ask yourself what you do better than anyone else and how you can tell people about it.”

“You should also be asking; what am I passionate about that I can use as a source of new content? If you have no passion for the business you are in, get out of it,” Ward says bluntly.

“If you care enough about a subject and learn everything you can, write about it and provide useful content about it. As time goes on you will attract the kind of links that search engines reward.”

What makes a good linkbuilder?

It requires a willingness to do the hard work required, and not to depend on shortcuts that any website can take, regardless of quality. Take article marketing - for a few bucks you can buy software that will automatically generate articles for you, but do you think any of those articles will be worth reading?

Putting it in his oh so unique way, Ward says: “Even if you raised Ernest Hemingway from the dead and paid him to write richly textured articles about subjects related to your web-site, and even if those articles had perfectly placed keyword anchor links back to your site - if all you do is take those articles and submit them to the same generic article dumping grounds that everybody else is submitting to 24/7/365, then it will have no impact whatsoever, and Mr Hemingway will probably smack you in the head for reviving him.”

How do I start link building today?

1. Write down everything about your site that you feel makes it unique. Each point you come up with gives you an opportunity to create unique, link-worthy content. The shorter that list is the more trouble you are in. If the only thing that's different is that your navigation buttons are red – you're in really big trouble.
2. Here's a tough question for anyone, but imagine that tomorrow you could come top on Google for just one keyword of your choice - what keyword would you choose? Think about it and then make that one keyword the focus of your link building efforts. So, if you sold nautical antiques, your chosen keyword might be 'vintage sailing maps'. To come top for that keyword you need to demonstrate your passion for vintage sailing maps.
3. When you've chosen your keyword, have a look at the search engine results, first to see what competition you're going to face, and second for information or community sites that you'll target in your link building. So enter the keyword 'vintage sailing maps' into the top search engines and collect the first 50-100 results from each. You will start to notice a trend and you will also notice that the same sites appear in the results time and time again. These are obviously sites that the search engines trust, so you’d want to build links from them.
4. Split the results into two groups – competitors who may be potential business partners, and information sites that could give you some quality links, if you've got quality content. Now concentrate on the information sites and see if you can get some articles published. Review the unique points you wrote down in step 1, and browse the editorial content in the sites you have identified. You should be able to find many opportunities where your site can be listed or where you can publish interesting articles that will get you links back to your site.
5. Continue to write and publish good content on your own site and let the sites you've identified in your research know about the wonderful content you've just created.

(Eric Ward writes extensively and is a top speaker at search engine conferences, where he is the recognized authority on linking. Check out his link building services and his hand-crafted news announcement service, URLwire.com)

For more articles on link building within Wordtracker, see The Link Building Mindset by Ken McGaffin and How To Count Your Site's Inbound Links by Mark Nunney.

About Rachelle Money

Rachelle Money is a freelance journalist based in Scotland, UK. She graduated from the Scottish School of Journalism in 2005 where she was awarded an internship with two national publications - The Sunday Herald newspaper and The Big Issue magazine. Rachelle has been working with Wordtracker since August 2007 and is a regular contributor to the newslet

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